Florin Cerchez, senior UI/UX designer: Complex software, made clear

I’ve spent over 15 years helping product teams turn complicated software into something people find easy to use, from first research to a finished design system.

See the work

15+Years in product design

20–35%Higher user retention

Up to 50%Better conversion

25%Faster delivery

Selected work

All projects →

01Fintech

Glimpse

A treasure hunt for the modern world: drops of crypto and prizes hidden around the city.

02Hospitality

Zentra

An AI-powered ticket dashboard for hotels with many locations.

03Mental health

Sunshine

A mental health support app for teenagers who may be at risk.

04Media

Blessn

Personalised video messages from religious figures for the faith community.

Case studies

Bloom · Mental health

A happiness app where every smile makes your flower bloom.

Shipwise · Logistics

A courier app where every job shows distance, time left and pay.

AI integrations

Zentra · Hospitality

From Figma to working prototype in days

How I work

Problem first

Every project starts with the people using the product: how they work today and where it breaks down. From there I shape the flows, prototypes and a component system developers can build on.

01ResearchInterviews and workflow mapping to find what’s broken
02Flows and screensWireframes first, then polished web and mobile UI
03Prototype and testClickable prototypes in front of real users
04System and handoffComponents, tokens and docs developers can use

Experience

About me →

PwCSenior UI/UX Designer, Product Design Consultant2025–now
CrowdboticsSenior UI/UX Designer, Product Manager2021–2024
FreelanceUI/UX Designer, Product Design Consultant2010–2025
DirectableLead UI/UX Designer2015–2017
SodexoUI/UX Designer2010–2012

Let’s talk it through

hello@artifx.co

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